Tigran Markaryan's career began in 1998 at Macro International, a federal contracting and survey research organization based in Maryland. He made a significant pivot in 2002 when he joined Accenture's nascent marketing sciences practice, marking his entry into management consulting and analytic consulting. In 2010, he moved to Merkle, a CRM analytics firm, where he continued optimizing marketing investments for Fortune 100 companies, now with a new layer of CRM data. In 2011, Tigran joined MMA, a subsidiary of Ipsos, incorporating attitudinal data with behavioral data in marketing optimization. Finally, in 2021, Tigran joined LIFELENZ, drawn by the opportunity to merge analytics with technology for greater automation, robustness, and speed.
As VP of Analytics, Tigran leads the analytics practice globally, with a team split between the US and Australia. His typical day involves meeting with team members to discuss issues, check the status of ongoing work, discuss problem-solving methodologies, prioritize tasks, onboard new clients, troubleshoot issues, address client requests, and engage in sales development activities. Despite the variation in his daily tasks, Tigran enjoys the dynamic nature of his role, which often involves wearing many hats.
Tigran is particularly proud of the modular forecasting system, known internally as the Ensemble, developed by his team. This project involved substantial collaboration with data engineering and significantly improved forecast accuracy for clients, translating into better labor management and scheduling. This achievement stands out in Tigran's career as it showcases the successful integration of analytics and technology, generating additional value for clients.
For Tigran, success is defined by helping team members realize their potential, supporting their growth to fulfill career objectives. In his role, success is also measured by achieving organizational targets. As a people developer, seeing his team members learn, grow, and advance in their careers is a personal indicator of success.
Tigran advises recent graduates and those early in their analytics careers to always start with a clear understanding of the business or research questions. This approach ensures that analytics professionals are aligned with the client's objectives before delving into the technical aspects of problem-solving.
A fun fact about Tigran is his experience in 2007 when he traveled to Budapest, Hungary, expecting to understand the language due to his knowledge of Russian. He quickly realized that Hungarian is not a Slavonic or even an Indo-European language, which reminded him of the humorous misadventures described in Jules Verne's "The Children of Captain Grant."
Tigran Markaryan's journey to LIFELENZ is marked by his deep expertise in analytics and a passion for integrating technology to drive consistency and speed in solutions. His leadership in developing innovative forecasting systems and his commitment to mentoring his team exemplify the high caliber of professionals at LIFELENZ. Tigran's story is a testament to the impact of combining data analytics with cutting-edge technology to achieve exceptional results.
